Methods
Quantitative
Methods: Surveys & questionnaires with precisely-targeted Australian or international samples
Time range: Rapid 2-8 days
Qualitative
Methods: Small group or individual interviews that are discussion based and align with industry standards
Time range: 5-10 days
Perception & cognition
Methods: Behavioural testing: too many to mention!
Advantages: Objective and reliable, robust in the face of response bias
Good for testing: Attention, familiarity, memory, & processing speed of messaging and creative
Eye tracking
Methods: Tracking of eye position, movement, & pupillary response
Advantages: Objective and reliable, good for captures hard-to-describe behaviour
Good for testing: Attention & emotional responses
Psychophysiology
Methods: Skin conductance, heart rate & more
Advantages: Objective and reliable, resistant to response bias
Good for testing: Emotion based projects & questions, excitement, fear, anxiety, general arousal
Neural
Methods: Functional magnetic resonance imaging (fMRI) &
electroencephalography (EEG)
Advantages: Objective and reliable, avoids response bias
Good for testing: Emotion, attention, memory—anything & everything the brain does!
Data analytics
Methods: Targeted statistical analysis of large datasets
Advantages: Can be used with new or existing datasets, and can handle lots of complexity
Good for testing: Customer profiling & targeting for more effective campaigns
Want to play in the labs?
We believe the best work is born out of collaboration and love nothing more than speaking to and working with people who have interests, whether they are similar to ours or not (although, they likely are, we’re fundamentally interested people).
We’d love to hear from you, so why not drop us a line, or better yet, swing by so we can measure your skin conductance or neuronal activity or take a look at your pupil dilation?